What is an SEO Audit

An SEO audit is an effective tool for promoting a website on the Internet. During the SEO audit, a specialist analyzes how well your web presence is on the Internet and develops a step-by-step plan for improving the ranking of a web resource in a search engine. An SEO audit is the first step toward creating a promotion plan that will bring measurable results.
The purpose is to identify fundamental issues that can negatively impact organic search results. An SEO site analysis will help you identify such problems:
• potential external problems.
• Internal links and redirections.
• on-page SEO issues.
• content disadvantages.
• user interface issues.
• weaknesses compared to competitors in the niche.
Such an SEO health score of your site will help you improve its performance and take your business to a new level.

What are the types of SEO audits
We will tell you about the various types of SEO audits and show how they can help your business rank higher on search engine results pages. Although SEO audits may differ slightly, they all analyze key SEO technical metrics such as sitemaps, metadata, server errors, etc.
There are various types of SEO audits, in particular:
1. Website SEO audits. This type of audit covers everything that is on the website. However, you will not receive detailed information about each area during such an audit. Usually, website SEO audits cover the following areas: internal links and redirects, page load time, structured data/schema, safety, etc.
2. Technical SEO audits. Such audit provides detailed information in the following key areas: canonical tags, server/hosting issues, redirects, security, website architecture, legacy domain issues, crawl and indexing issues, sitemaps, mobile compatibility, desktop computer, etc.
3. SEO content audit. This analysis helps to make the content on the site attractive to both search engines and people. You can perform semantic analysis of certain pages or the site in general. Based on the results, SEO specialists create technical tasks to eliminate errors. Copywriters work to improve existing content or create new ones.
4. SEO keyword audit. Keywords are a main component of SEO. The specialist determines the key queries by which the user searches for a product or service, and also sorts them by categories, topics and more. Creating a semantic core and using keywords correctly helps you use content to improve your site’s search engine rankings.
5. Local SEO audit (Google My Business audit). It is an effective tool for promoting local businesses of various scales. SEO on the site and landing pages are also important factors in a company’s local ranking.
6. Backlink profile audit. Experts pay special attention to backlinks because the more authoritative and relevant links on the website, the better it will work in the Google search engine. Tricky backlinks can significantly affect a site’s position, so you need to know which links point to your website and from where.
7. Mobile SEO audit. Users are visiting websites more and more often from mobile devices. That is why Google pays more attention to site adaptability for mobile devices. If your site does not perform well on mobile devices, Google will likely index it poorly. Based on this, mobile SEO audit and optimization are an integral part of SEO resource promotion.
Seek professional help to achieve the desired results. Website audit agency Lanet CLICK brings together the best experts who will offer a website consultation, SEO audit, and the best solutions to improve your resource. We perform search engine optimization, website auditing qualitatively and on time. If you need an on-page SEO audit, ecommerce SEO audit, SEO content audit or any other, contact the digital agency Lanet CLICK. Our specialists will help you choose the most effective tool for promoting your site, and bring your site to the top of search queries.